Highlights 2019

January

Social Media

HUGO reaches 1 million followers on Instagram.

Learn more

Social Media

HUGO reaches 1 million followers on Instagram.

Learn more

February

March

Collaboration

Successful launch of the first global Porsche x BOSS collection.

Collaboration

Successful launch of the first global Porsche x BOSS collection.

April

May

June

Online Campaign

#SuitChallenge increases community engagement of BOSS on social media.

Online Campaign

#SuitChallenge increases community engagement of BOSS on social media.

July

Personalization

BOSS expands its personalized product offering with “Made For Me”.

Personalization

BOSS expands its personalized product offering with “Made For Me”.

August

Online

Intensification of online partnerships & go-live of hugoboss.com in Scandinavia and Ireland.

September

October

November

Bodywear Campaign

HUGO Bodywear campaign with Liam Payne and Stella Maxwell with large social media reach.

Bodywear Campaign

HUGO Bodywear campaign with Liam Payne and Stella Maxwell with large social media reach.

December

Capsule Collection

Successful launch of the BOSS x Meissen holiday campaign.

Capsule Collection

Successful launch of the BOSS x Meissen holiday campaign.